Under Armour 2020
Under Armour will partner with Paralympians of the Rio 2016 Paralympics to give them the recognition and support they deserve. A portion of all purchases will fund their journey to the 2020 Tokyo Paralympic games.
Anthem TV Spot
Placed in Sport’s Illustrated Magazine
In-store poster
Window display
Our mannequins/displays will raise awareness about our cause and drive shoppers inside our store.
apparel
Clothing tags will come with stickers that can be used to display support for our Paralympians.
guerrilla
Modified handicap parking spots will be placed near athletic stores where Under Armour apparel can be purchased.
digital
Under Armour website
CW: Chiyeung Lau